Their holding LMsa supports the companies LMsa, LMge, LMit and LMgs. The brands were created according to the company’s areas of expertise, being the first the market leader in building engineering area, and the second rise from the autonomous department for building maintenance management named LMsa.
Casa Agrícola Costa Xavier produces 40 thousand liters of wine annually, which they sell with the brands João Xavier, Costa Xavier and Fazenda Macalé. With a 50 years old tradition producing wine, the company is currently developing a project to implement: producing wine in a biological vineyard.
Trafigura Mining Group
Although Mining Group should be identified with Trafigura, the brand should also allow the characterization of the several entities already implemented in different countries. Mining Group is an autonomous organization, responsible for supervising the mineral exploration assets from Trafigura.
The strategy adopted aimed to brand Intergraph as the reference company in global solutions for geospatial information, synthesizing its mission “To help its customers to see the world in a clearer way”, through the image of an eagle flying, marking the similarity with Intergraph’s special capacity for telescopic vision.
Indian Rose presents a different project within events planning market, promoting esotericism as the main theme. The company’s communication system was based on the relational level. The main assumptions for Indian Rose’s image were interpersonal contact and experience share, fundamental premises for a regular communication strategy with the customers.
FLV – Arquitectos
Atelier FLV is since 1997 drawing a path in the Portuguese architectural panorama, counting with projects developed in Portugal, Macau, Cape Verde and Angola. The identity project developed relied on the architectonic language from FLV, after all, that is their competitive advantage.
AEMR is the main mining resources exploration company in Angola, participated by DT Group and Ferrangol. It is a young and promising company. The organization’s main targets are its investors and its clients, meaning all steel industry. This objectives intersection determines the main DNA values of the Brand: credibility and reliability, mining exploration, masculinity, warm colors (representing Africa).
Sulog is a professional training center highly recognized in Madeira Islands. Their most renowned area is new technologies. Their communication problems were mainly the absence of brand awareness, along with their need to attract more trainees in middle management and freelancer professionals.